{"id":2276,"date":"2024-06-22T01:13:55","date_gmt":"2024-06-22T01:13:55","guid":{"rendered":"https:\/\/nms-archive.tiltedchair.co\/?page_id=2276"},"modified":"2024-07-15T18:18:44","modified_gmt":"2024-07-15T18:18:44","slug":"deposit-analytics","status":"publish","type":"page","link":"https:\/\/nms-archive.tiltedchair.co\/?page_id=2276","title":{"rendered":"Deposit Portfolio Analytics"},"content":{"rendered":"<section id=\"nomis-hero-block_6e1ce1c1d71f326aa4d7492881149f3c\" class=\"block nomis-block standard-size nomis-hero  nomis-section-padding-top-medium nomis-section-padding-bottom-medium no-tint has-image fade-2\" >\n<div class=\"pixel-1\"><\/div>\n<div class=\"pixel-2\"><\/div>\n\n   \n        <div uk-parallax=\"y:400\"  class=\"background-image\" style=\"left: -200px\">\n       <img loading=\"lazy\" decoding=\"async\" width=\"2027\" height=\"698\" src=\"https:\/\/nms-archive.tiltedchair.co\/wp-content\/uploads\/2024\/07\/Hero_image_1.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/nms-archive.tiltedchair.co\/wp-content\/uploads\/2024\/07\/Hero_image_1.jpg 2027w, https:\/\/nms-archive.tiltedchair.co\/wp-content\/uploads\/2024\/07\/Hero_image_1-300x103.jpg 300w, https:\/\/nms-archive.tiltedchair.co\/wp-content\/uploads\/2024\/07\/Hero_image_1-1024x353.jpg 1024w, https:\/\/nms-archive.tiltedchair.co\/wp-content\/uploads\/2024\/07\/Hero_image_1-768x264.jpg 768w, https:\/\/nms-archive.tiltedchair.co\/wp-content\/uploads\/2024\/07\/Hero_image_1-1536x529.jpg 1536w\" sizes=\"auto, (max-width: 2027px) 100vw, 2027px\" \/>        <\/div>\n\n\n    <div class=\"overlay\">\n\n\n\n        <div class=\"text\">\n        \n                    <h1 class=\"uk-underline uk-text-uppercase uk-margin-small-top\" uk-scrollspy=\"cls:uk-animation-fade; delay: 600\">DEPOSIT PORTFOLIO ANALYTICS<\/h1>\n        \n            <hr uk-scrollspy=\"cls:uk-animation-fade; delay: 700\" \/>\n\n                  \n           <div class=\"uk-margin-top\" uk-scrollspy=\"cls:uk-animation-fade; delay: 800\"><h3>Make data-informed decisions by understanding how market trends and customer behavior are impacting your deposit portfolio.<\/h3>\n<\/div>\n        \n        <\/div>\n\n    <\/div>\n<\/section>\n\n\n<section id=\"nomis-iconcolumns-block_03a9c44a98c0a009cf20198a6c3f3ffc\" class=\"block nomis-block nomis-iconcolumns  nomis-section-padding-top-medium nomis-section-padding-bottom-medium no-tint layout-style-1\">\n<div class=\"uk-container uk-container-large\"  uk-scrollspy=\"cls: uk-animation-fade; delay: 200 ;\" >\n    <div class=\"intro center-0\">\n        <h3 class=\"uk-text-uppercase\">Solution Standouts<\/h3>\n    \n        <\/div>\n<\/div>\n<div class=\"uk-container uk-container-large\">\n    <div class=\"extra-indent\">\n    <div class=\"uk-grid-large uk-child-width-1-3@m uk-text-center\" uk-grid uk-scrollspy=\"target: .uk-card; cls: uk-animation-slide-bottom; delay: 500;\">\n                <div class=\"uk-card uk-card-body\">\n                <div class=\"icon small\">\n                    <img decoding=\"async\" src=\"https:\/\/nms-archive.tiltedchair.co\/wp-content\/uploads\/2024\/06\/solution_standout_1-1.png\" alt=\"\"  \/>\n                <\/div>\n                <div class=\"text\">\n                    <p>Understand deposit flows and transitions within the portfolio at a granular level<\/p>\n                <\/div>\n            <\/div>\n                <div class=\"uk-card uk-card-body\">\n                <div class=\"icon small\">\n                    <img decoding=\"async\" src=\"https:\/\/nms-archive.tiltedchair.co\/wp-content\/uploads\/2024\/06\/solution_standout_2-1.png\" alt=\"\"  \/>\n                <\/div>\n                <div class=\"text\">\n                    <p>Uncover price sensitivity and the impact of competitor pricing at various segment and product levels to improve forecasting accuracy and inform strategy<\/p>\n                <\/div>\n            <\/div>\n                <div class=\"uk-card uk-card-body\">\n                <div class=\"icon small\">\n                    <img decoding=\"async\" src=\"https:\/\/nms-archive.tiltedchair.co\/wp-content\/uploads\/2024\/06\/solution_standout_3-1.png\" alt=\"\"  \/>\n                <\/div>\n                <div class=\"text\">\n                    <p>Harness industry expertise to craft growth-oriented strategies tailored to your specific needs<\/p>\n                <\/div>\n            <\/div>\n        <\/div>\n    <div class=\"uk-text-center\">\n                \n        <div class=\"cta-area\">\n                 <\/div>\n        <\/div>\n    <\/div>\n\n\n<\/div>\n<\/section>\n\n\n<section id=\"nomis-imagetext-block_7d539f725c36ab4f488edc22d04bb33a\" class=\"block nomis-block nomis-imagetext  nomis-section-padding-top-medium nomis-section-padding-bottom-medium tint\" >\n\n <div class=\"uk-container uk-container-large\">\n    <div class=\"uk-grid-large uk-flex-center\" uk-grid>\n\n        <div class=\"uk-width-1-2@m\"> \n         <div class=\"uk-text-center\" uk-scrollspy=\"cls: uk-animation-fade; delay: 200 ;\">\n           <img decoding=\"async\" src=\"https:\/\/nms-archive.tiltedchair.co\/wp-content\/uploads\/2024\/07\/screen_deposity_analytics-1024x706.png\" alt=\"\" class=\"screen-image\" \/>\n        <\/div>\n        <\/div>\n        <div class=\"uk-width-1-2@m uk-flex-first \"  uk-scrollspy=\"cls: uk-animation-fade; delay: 200 ;\">\n            <h3>Business Impact<\/h3>\n<ul>\n<li><strong>Elevate your deposit strategy by leveraging data-driven insights<\/strong> to inform pricing and product decisions, ensuring competitiveness and relevance in the market.<\/li>\n<li><strong>Mitigate balance cannibalization within your deposit portfolio<\/strong> through strategic optimization, maximizing profitability and sustainability.<\/li>\n<li><strong>Fuel deposit growth with targeted acquisition strategies<\/strong> designed to attract and retain high-value customers, propelling your institution to unparalleled financial success and market prominence.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n           \n\n\n    <div class=\"uk-grid-small\" uk-grid>\n\n\n       <div class=\"cta-area\">\n        <p style=\"text-align: center;\">Powered by:<\/p>\n        <div class=\"uk-text-center\">\n        <a href=\"\/nomis-price-optimizer\" class=\"uk-button uk-button-primary\" }>Nomis Price Optimizer<\/a>\n        <\/div>\n    <\/div>\n\n    \n      \n\n\n\n\n           \n            <\/div>\n                    <\/div>\n\n\n       \n    <\/div>\n <\/div>\n<\/section>\n\n<section id=\"nomis-mid-page-banner-block_a6d3c53b1184818ea90d2a4e2e9e06df\" class=\"block nomis-block nomis-mid-page-banner  nomis-section-padding-top-medium nomis-section-padding-bottom-medium no-tint has-image fade-1\" >\n<div class=\"pixel-1\"><\/div>\n<div class=\"pixel-2\"><\/div>\n\n\n\n<div class=\"no-container\">\n\n    <div class=\"banner-wrap\">\n        \n    \n    \n        \n            <div class=\"background-image\">\n            \n            <img loading=\"lazy\" decoding=\"async\" width=\"2362\" height=\"498\" src=\"https:\/\/nms-archive.tiltedchair.co\/wp-content\/uploads\/2024\/07\/case_banner_deposit_2.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/nms-archive.tiltedchair.co\/wp-content\/uploads\/2024\/07\/case_banner_deposit_2.jpg 2362w, https:\/\/nms-archive.tiltedchair.co\/wp-content\/uploads\/2024\/07\/case_banner_deposit_2-300x63.jpg 300w, https:\/\/nms-archive.tiltedchair.co\/wp-content\/uploads\/2024\/07\/case_banner_deposit_2-1024x216.jpg 1024w, https:\/\/nms-archive.tiltedchair.co\/wp-content\/uploads\/2024\/07\/case_banner_deposit_2-768x162.jpg 768w, https:\/\/nms-archive.tiltedchair.co\/wp-content\/uploads\/2024\/07\/case_banner_deposit_2-1536x324.jpg 1536w, https:\/\/nms-archive.tiltedchair.co\/wp-content\/uploads\/2024\/07\/case_banner_deposit_2-2048x432.jpg 2048w\" sizes=\"auto, (max-width: 2362px) 100vw, 2362px\" \/>            <\/div>\n      \n        \n        <div class=\"overlay\" style=\"width:100%;\">\n       \n            <div class=\"text uk-margin-medium-top\">\n                 <div class=\"uk-container uk-container-large\">\n                                    <h2 class=\"uk-h5 uk-text-uppercase\" uk-scrollspy=\"cls:uk-animation-slide-bottom; delay: 500\">Customer Case Study<\/h2>\n                <br>\n\n                                    <h1 class=\"uk-underline uk-text-uppercase uk-margin-small-top\" uk-scrollspy=\"cls:uk-animation-slide-top; delay: 600\">Deposit Analytics In Action <\/h1>\n                          \n            <\/div>\n        <\/div>\n        <\/div>\n    <\/div>\n<\/section>\n\n<section id=\"nomis-htmlsection-block_e77cf75c08dc740cbd72728d06f60915\" class=\"block nomis-block nomis-htmlsection  nomis-section-padding-top-medium nomis-section-padding-bottom-none no-tint nomis-section-padding-top- nomis-section-padding-bottom-\" >\n    <div class=\"uk-container uk-container-large\">\n\n    <p><strong>CHALLENGE<\/strong><\/p>\n<p>A large North American credit union faced challenges in tracking and understanding the detail of deposit flows into, out of, and between their products. This made it difficult for them to accurately assess the true impact of their promotions on attracting new deposits and growing member relationships.<\/p>\n<p><strong>SOLUTION<\/strong><\/p>\n<p>The credit union partnered with Nomis to develop &#8220;Flow of Funds&#8221; analytics, aimed at gaining a clearer understanding of the movement of funds within their portfolio and the true impact of their deposit acquisition and deepening campaigns. Through this partnership, Nomis created models to predict the expected outcomes of future promotions and the transition of money within the portfolio. Additionally, Nomis built models to help the credit union identify the types of customers likely to bring in new money versus those who might move funds from existing products. This enabled the institution to more precisely target areas for portfolio growth.<\/p>\n\n    <\/div>\n\n<\/section>\n\n\n<section id=\"nomis-iconcolumns-block_0e63b32f006ce3ae00e10ffc1dccb003\" class=\"block nomis-block nomis-iconcolumns  nomis-section-padding-top-small nomis-section-padding-bottom-medium no-tint layout-style-2\">\n<div class=\"uk-container uk-container-large\"  uk-scrollspy=\"cls: uk-animation-fade; delay: 200 ;\" >\n    <div class=\"intro center-0\">\n    \n    <p><strong>OUTCOMES<\/strong><\/p>\n    <\/div>\n<\/div>\n<div class=\"uk-container uk-container-large\">\n    <div class=\"extra-indent\">\n    <div class=\"uk-grid-large uk-child-width-1-3@m uk-text-center\" uk-grid uk-scrollspy=\"target: .uk-card; cls: uk-animation-slide-bottom; delay: 500;\">\n                <div class=\"uk-card uk-card-body\">\n                <div class=\"icon large\">\n                    <img decoding=\"async\" src=\"https:\/\/nms-archive.tiltedchair.co\/wp-content\/uploads\/2024\/06\/editor_choice.png\" alt=\"\"  \/>\n                <\/div>\n                <div class=\"text\">\n                    <p><strong>Better understanding of results<\/strong> <strong>from promotions, campaigns, and rate changes<\/strong><\/p>\n                <\/div>\n            <\/div>\n                <div class=\"uk-card uk-card-body\">\n                <div class=\"icon large\">\n                    <img decoding=\"async\" src=\"https:\/\/nms-archive.tiltedchair.co\/wp-content\/uploads\/2024\/06\/editor_choice.png\" alt=\"\"  \/>\n                <\/div>\n                <div class=\"text\">\n                    <p><strong>More accurate identification<\/strong> <strong>of new money versus internal account transfers<\/strong><\/p>\n                <\/div>\n            <\/div>\n                <div class=\"uk-card uk-card-body\">\n                <div class=\"icon large\">\n                    <img decoding=\"async\" src=\"https:\/\/nms-archive.tiltedchair.co\/wp-content\/uploads\/2024\/06\/editor_choice.png\" alt=\"\"  \/>\n                <\/div>\n                <div class=\"text\">\n                    <p><strong>Increased deposit acquisition campaigns through data-driven targeting<\/strong><\/p>\n                <\/div>\n            <\/div>\n        <\/div>\n    <div class=\"uk-text-center\">\n                \n        <div class=\"cta-area\">\n                 <\/div>\n        <\/div>\n    <\/div>\n\n\n<\/div>\n<\/section>","protected":false},"excerpt":{"rendered":"","protected":false},"author":14,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"views\/template-blockpage.blade.php","meta":{"_acf_changed":true,"content-type":"","inline_featured_image":false,"footnotes":""},"class_list":["post-2276","page","type-page","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/nms-archive.tiltedchair.co\/index.php?rest_route=\/wp\/v2\/pages\/2276","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/nms-archive.tiltedchair.co\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/nms-archive.tiltedchair.co\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/nms-archive.tiltedchair.co\/index.php?rest_route=\/wp\/v2\/users\/14"}],"replies":[{"embeddable":true,"href":"https:\/\/nms-archive.tiltedchair.co\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=2276"}],"version-history":[{"count":0,"href":"https:\/\/nms-archive.tiltedchair.co\/index.php?rest_route=\/wp\/v2\/pages\/2276\/revisions"}],"wp:attachment":[{"href":"https:\/\/nms-archive.tiltedchair.co\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=2276"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}